I read a great article today regarding the evolution of e-commerce. Customers now was more choice, faster and easier to get than ever. However as quickly as new great products, services and solutions are announced, the scam artists are duplicating and making a quick buck. So customers now want, no scratch that, require validation.
1. Who are you?
2. What are you selling?
3. Why Should I buy from you?
4. How can I trust that I will get what you “say” you are selling?
This is the reason that people like to buy from collaboration sites, Etsy (www.etsy.com) comes to mind. In some way customers feel this legitimizes the purchase. Makes it a little safer if you will. Is this really true? Not necessarily you might still end up with something you don’t like. However the risk of getting bad reviews, a bad rep amongst your peers and all that, generally the success rate is pretty high.
So what does this mean to you? You need to plan a marketing strategy that you design across all points of contact. Whether you choose to focus on Twitter or Pinterest or Facebook or all of the above… You need a planned approach to all sites that introduces you and your offering personally and professionally. You need to design a cohesive message including what elements of your personal life you choose to disclose and do so across the board.
For example, if you look at any of my social media sources, its pretty clear that alongside my design and MBA background I love dachshunds! I mean look at them.. come on 😉 Photo courtesy of Jess Dutton
Here is a great article with a bit more information about what customers are looking for: