The #1 requirement when implementing design for business?

Whatever you design, whether it’s a product, service or system, it must do more than “look good”. It must provide VALUE!

Valuable Design is all around us; it’s critical, it’s expected by today’s consumers, it’s how the top companies in the world have gotten to where they are.  Look at a company like Apple… the products and the services are user-friendly and yes, … they look good too! There is a reason why PC’s are becoming more user-friendly and that all new phones bear a strong resemblance to the iPhone. If you don’t design your products and services to match your client’s needs, they leave… ask Blackberry!

So what does this mean to you?

Ask yourself if your products, services or systems are:

  • Useful, usable?
  • Accessible and easy to find/use/implement?
  • Solving Problems? Filling needs?
  • Have an audience/market?
  • Better than the competition (if any) and how?

If you answered no to any of these, it’s time to go back to the drawing board.

If you said yes, let’s move on to looking at ways you can incorporate design thinking, concepts and ideas into your business.